Holiday Hub 2022 Trends and Thinking

A hub of insights driving creative commerce transformation from the big tent pole shopping events globally.

Seasonal Shopping Moments

11.11 Singles’ Day Deep Dive

A look at Alibaba’s 11.11 Global Shopping Festival (also known as Singles’ Day) and insights from China retail’s impact on the future of commerce.

Learn more

Black Friday Briefing

All you need to know about Black Friday, which has expanded from a one-day event in the US to a weeks-long sale, popular around the world.

Learn more

EXPERT POVs

Global CEO Beth Ann Kaminkow explains why looking to markets like China, Japan and India offer guidance and inspiration to the future of eCommerce.

Global CDO Debbie Ellison explores the Gen Z paradox of conscience vs commerce, and its impact on how this generation will shop this holiday season.

As the World Cup of Holiday Ads approaches (namely Christmas Ads), Executive Director Jon Bird explores the elements of the best holiday ads, and why our favorite ones tend to come out of the UK.

Holiday Wrap

Discover the best campaigns of the 2022 holiday season compiled by WPP’s BAV as a searchable experience below.

Go to Holiday Wrap

Learn more from VMLY&R Commerce at www.vmlyrcommerce.com